The Alternative to Business School for Aspiring Entrepreneurs

When you leave business school, you have a degree. When you leave New Founder School, you have a business.

We help you turn your entrepreneurial ideas into actionable results with expert guidance and real-world support.

From idea validation to a successful product launch, our entrepreneurs take real steps forward.

At New Founder School, we believe everyone deserves the chance to pursue their entrepreneurial dreams. Whether you’re validating your first idea or laying the groundwork for your launch, our mission is to provide you with actionable support to turn ideas into thriving businesses.

No fluff. No hustle culture. 

Just expert guidance and proven strategies that work.

The Advantage Program

Your Foundation for Entrepreneurial Success

20% of small businesses fail in their first year, and 50% fail within five years. The Advantage Program was created to change that narrative. 

Designed for aspiring entrepreneurs at every stage, the Advantage Program takes you from idea (-1), to validation (0), to launch with measurable milestones (1).

Designed for aspiring entrepreneurs at every stage, the Advantage Program takes you from idea (-1), to validation (0), to launch with measurable milestones (1).

Imagine turning your vision into a thriving business with the skills, support, and community you need. This 9-month, cohort-based experience is designed to help first-time founders build a strong foundation for sustainable growth—so your business doesn’t just launch but thrives.

What You'll Achieve:

  • Clarity and Validation: Refine your idea, conduct user interviews, and create prototypes to ensure your business is built on a solid foundation.
  • Strategic Planning: Craft a roadmap that aligns your goals with actionable milestones, preparing you for long-term success.
  • Business Essentials: Learn the fundamentals of business modeling, legal and accounting basics, and operational efficiency.
  • Marketing Mastery: Develop your launch strategy, build effective marketing funnels, and fine-tune your brand messaging.
  • Capstone Success: Complete the program with a 100-day action plan and present your business at our demo day—a celebration of your journey.

Why The Advantage Program?

  • Avoid Costly Mistakes: Get expert guidance to sidestep common pitfalls that derail early-stage businesses.
  • Learn by Doing: Our hands-on curriculum ensures that every lesson is practical and directly applicable.
  • Build Resilience: Gain the skills and confidence to navigate challenges and adapt as your business grows.
  • Be Part of a Community: Join a cohort of like-minded entrepreneurs who will support and inspire you every step of the way.

This is more than just a program—it’s your solution to the statistics, giving you the foundation you need to not only survive but thrive in your first five years and beyond.

We only have two cohorts a year.

IMG_3150

Why Choose New Founder School?

Founded by Arjita Sethi, a serial entrepreneur who launched her first startup at 16, New Founder School is grounded in real-world experience—not theory. Our programs are designed to:

  • Provide practical tools that you can use immediately.
  • Offer tailored guidance to meet your specific needs.
  • Empower you to build a business that fits your life—not the other way around.

About Arjita:

  • Startup Founder & Mentor.
  • 10+ years in business strategy and growth.
  • Dedicated to helping entrepreneurs build businesses with purpose.
  • Her passion for mentoring first-time founders led her to create the Advantage Program, offering the guidance she wished she had when she started.

Why Choose New Founder School?

IMG_3150

Founded by Arjita Sethi, a serial entrepreneur who launched her first startup at 16, New Founder School is grounded in real-world experience—not theory. Our programs are designed to:

  • Provide practical tools that you can use immediately.
  • Offer tailored guidance to meet your specific needs.
  • Empower you to build a business that fits your life—not the other way around.

About Arjita:

  • Startup Founder & Mentor.
  • 10+ years in business strategy and growth.
  • Dedicated to helping entrepreneurs build businesses with purpose.
  • Her passion for mentoring first-time founders led her to create the Advantage Program, offering the guidance she wished she had when she started.

What Our Entrepreneurs Are Saying

cropped-NFS_Logo.png

What the client says: “Exceptional leadership and creativity of the team. Our needs required original and strategic thinking in support of our primary stakeholder, and this team did not disappoint!”

What the results were:
100+ Applications Generated in 6 weeks for the Web Summit Conference Sponsored by KPMG for the Nasdaq Entrepreneurial Center

What service we provided:
Fractional Support Service

What Our Entrepreneurs Are Saying

cropped-NFS_Logo.png

What the client says: “Exceptional leadership and creativity of the team. Our needs required original and strategic thinking in support of our primary stakeholder, and this team did not disappoint!”

What the results were:
100+ Applications Generated in 6 weeks for the Web Summit Conference Sponsored by KPMG for the Nasdaq Entrepreneurial Center

What service we provided:
Fractional Support Service

Stay Fueled with Founder Fuel

Your weekly recharge for entrepreneurial success.

Burnout is inevitable when you’re building a business, but you don’t have to face it alone. Founder Fuel is our sacred space to support you with actionable advice, exclusive tools, and answers to the questions you care about most.

Founder Fuel (1)

Why Subscribe?

  • Exclusive Tools: Get templates, checklists, and guides you won’t find anywhere else.
  • Tailored Advice: We answer your questions directly, tackling the topics you care about.
  • Community Insights: Learn from real stories and lessons from successful founders.
  • Weekly Recharge: Bite-sized lessons and motivational insights delivered straight to your inbox.

Ready to Fuel Your Dreams?

Join thousands of aspiring entrepreneurs who rely on Founder Fuel for the guidance and inspiration they need to keep going.

Your Next Step Starts Here

You don’t need more ideas. You need action. Join New Founder School and get the guidance, tools, and support to take your business to the next level.

Hello!

Log in to your account