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Jun 4

Idea School #12 Marketing 101 with Atul Minocha

June 4 @ 10:00 AM - 12:00 PM PDT

In this two-hour workshop, Atul Minocha will go over marketing 101 for startups.

Meet Atul:
Atul Minocha is a partner at Chief Outsiders, a national marketing consulting firm that helps CEOs accelerate growth. With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods, technology and SaaS. Atul loves to work on business growth problems that have been stewing for some time.

He has been teaching marketing courses at graduate-level for 13 years. He is currently Professor of Practice at Hult International Business School at their San Francisco, Dubai and London campuses.

He recently published a marketing guide for CEOs titled Lies, Damned Lies, and Marketing. An Amazon bestseller in multiple categories, it has also been named by Forbes as the #1 book to read for “entrepreneurial success”.

Atul is also an active member of Sierra Angels at Lake Tahoe, Nevada. He serves on its Executive Committee as well as the Screening Committee. As an active member, he has invested in/or mentored over 70 companies in since 2010.

He has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University.

Link to The Event: https://us06web.zoom.us/j/81971785136


June 4
10:00 AM - 12:00 PM PDT


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