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Nevada, USA



Atul Minocha is a partner at Chief Outsiders, a national marketing consulting firm that helps

CEOs accelerate growth. With experience in startups and Fortune 500 companies like

Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and

healthcare to industrial goods, technology and SaaS. Atul loves to work on business growth

problems that have been stewing for some time.

He has been teaching marketing courses at graduate-level for 13 years. He is currently

Professor of Practice at Hult International Business School at their San Francisco, Dubai and

London campuses.

He recently published a marketing guide for CEOs titled Lies, Damned Lies, and Marketing. An

Amazon bestseller in multiple categories, it has also been named by Forbes as the #1 book to

read for “entrepreneurial success”.

Atul is also an active member of Sierra Angels at Lake Tahoe, Nevada. He serves on its

Executive Committee as well as the Screening Committee. As an active member, he has

invested in/or mentored over 70 companies since 2010.

He has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an

MBA from Yale University.

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