Transform Your Business with Personalized, Strategic Coaching!

Feeling overwhelmed by the challenges of growing your business? With 1:1 Personalized Coaching, you’ll have a seasoned entrepreneur by your side, offering tailored guidance and accountability to help you reach your growth goals.

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“It’s never going to be perfect so don’t wait and get your hands dirty right away.” - Arjita

Hi, I'm Arjita Sethi,
a serial entrepreneur and educator with over a decade of experience helping founders like you scale their businesses effectively and sustainably. 
My journey began at 16 when I started my first startup. Today, I’ve had the privilege of impacting over 50,000 people across 40 countries. 
As a TEDx speaker, angel investor, and advisor to the NASDAQ Entrepreneurial Center, I’ve committed my life to making entrepreneurship more equitable.
 At New Founder School, I focus on helping entrepreneurs with launch strategies, user-driven marketing, and securing funding, ensuring you not only grow but thrive.

Who I work with.

Aspiring Entrepreneurs: Early-stage founders looking to validate their ideas and scale.

Established Entrepreneurs: Founders who are ready to overcome growth hurdles and create life-first businesses.

Visionary Leaders: Professionals seeking to build a business that aligns with their life goals and values.

What I excel in.

  • Personalized Strategic Guidance
  • Customized Growth Strategies
  • Leadership Development and Mindset Coaching
  • Business Model Optimization
  • Holistic Work-Life Integration Strategies
  • Scaling Operations with Efficiency
  • Team Hiring and Management

What past clients say

Carina GloverFounder HerHeadquarters
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"I've grown tremendously as a founder compared to where I was 2 years ago. HerHeadquarters has also grown as a product, a team, with new investors because of the guidance of the program."
Rhythm Kaur GandhiFounder
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"We are learning so much from Arjita and the resources she is providing. With each session we come up with so many different ideas to pursue while also improving on things that we were already working on. The 1:1 are the best part of the entire program since we have Arjita’s complete attention with us and that itself is a huge knowledge pool we love to have access to."
Aryen NegiFounder
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The program has only just started and I have only attended a 1:1 orientation call so far but I have a gut feeling that I am at the right place.
Sonakshi Pandey
Sonakshi PandeyProduct & Data Leader
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"So far with the program I was able to launch my first freebie, which is a free roadmap. This gave me experience with actually launching some thing, and it has made me better equipped for a paid launch next time around. Arjita’s planning, follow ups, constant motivation has been a big fuel that has ignited me to my first successful lunch. The one on one sessions that I hav on a monthly basis are super Duper valuable for me."
Sindho ChannaMentor
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"It’s been great to have someone with so much knowledge by my side and to help me overcome obstacles wherever they are with mind set or actual tactical things. I get to learn new strategies that can be implemented for each month and they stack on top of each other with one step at a time."
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How we can work together

Option 1: One-Off Session

Need immediate guidance on a pressing issue? Schedule a power-packed one-on-one session with me. We’ll dive deep into your challenges, providing you with strategic insights and actionable steps.

Option 2: 6-Month Coaching Program

Join me for a transformative six-month journey. This package includes bi-weekly 60-minute coaching calls, bi-weekly audio check-ins, and personalized strategies tailored to your business goals.

How to Know If We're a Good Match

Are you someone who thrives with personalized support and needs expert guidance to break through your business challenges?

If so, here’s how I can help:

  • Personalized Strategies: My approach is tailored to fit your unique business needs.
  • Expert Guidance: With my extensive experience, I provide actionable advice that aligns with your goals.
  • Consistent Support: From bi-weekly calls to regular check-ins, you’ll always have the support you need to stay on track.

Why My Clients Choose To Work With Me

  • Experience and Expertise: With a background that spans startups, academia, and global entrepreneurship, I bring a wealth of knowledge to each session.
  • Customized Approach: My coaching isn’t one-size-fits-all. Every strategy is designed with your specific business in mind.
  • Long-Term Success: I focus not just on immediate growth but on building sustainable success.

Let's take a closer look at a few industries I've worked with:

“It is with great enthusiasm that I recommend Arjita as an exceptional business mentor. My journey with Arjita began when I was navigating the complexities of launching and scaling my content business. From our very first interaction, it was evident that Arjita brought not just vast knowledge and experience to the table, but also a genuine interest in helping my business succeed.

Arjita’s guidance was instrumental in shaping the strategic direction of my business. She possesses a unique blend of creativity, insight, and practicality that enabled me to refine my business model, enhance my content strategy, and identify new market opportunities. Her advice was always backed by thorough research and real-world experience, providing me with the confidence to make informed decisions.

Beyond her professional expertise, what truly sets Arjita apart is her commitment to her mentees. She consistently went above and beyond, offering not just advice but also moral support during challenging times. Her encouragement and belief in my potential were pivotal in overcoming obstacles and achieving milestones I initially thought were out of reach.

Arjita’s mentoring has had a profound impact on both my personal growth and the success of my business. Her ability to listen, understand, and provide tailored advice is remarkable. I am immensely grateful for her guidance and support and have no hesitation in recommending Arjita to anyone looking for an insightful, dedicated, and truly impactful business mentor.”

See testimonial on LinkedIn. 

“As the CEO of Criya, I had the opportunity to work with Arjita as our fractional COO for a period of five months. During her time with us, Arjita drove our marketing efforts, bringing a fresh perspective to our growth strategies. While her engagement with the team was brief, Arjita’s collaborative approach and leadership are well appreciated, and I believe she would be a strong contributor to any startup founder seeking to level up their marketing initiatives.”

Read the testimonial on LinkedIn.

“I am thrilled to share my heartfelt appreciation for my incredible Business Advisor and Friend, Arjita Sethi, who has been an indispensable pillar of support on my entrepreneurial journey.

I’ve had the opportunity to work with Arjita Sethi and be a part of the New Founder School for about two years and I can’t thank her enough for all of the support she’s provided me.

With her wealth of business knowledge and expertise, Arjita has been instrumental in helping me build and grow my career matchmaking business. Her strategic insights and innovative ideas have propelled my business to new heights, enabling me to provide enhanced services and resources to my valued clients.

Arjita’s guidance has been transformational. She has equipped me with a multitude of effective strategies tailored to my business needs. From refining my business model to exploring novel ways of assisting clients in their job search endeavors, Arjita has consistently illuminated the path to success.

What sets Arjita apart is not just her deep understanding of business dynamics, but also her remarkable ability to foster a collaborative and empowering environment. Her guidance is not just about numbers and strategies; it’s about connecting on a personal level, understanding the nuances of my goals, and driving me toward achieving them.

I am genuinely grateful for Arjita’s unwavering support and mentorship. Her dedication has empowered me to overcome challenges, embrace growth, and make a positive impact in the careers of numerous individuals.

If you’re seeking a business coach who embodies expertise, authenticity and a genuine commitment to your success, look no further. Thank you, Arjita, for being the driving force behind my business’s journey towards excellence.”

Read the testimonial on LinkedIn. 

Ready to Take the Next Step?

Your entrepreneurial journey deserves the best support. Whether you’re just starting or looking to scale, I’m here to help you every step of the way. Let’s work together to transform your business.

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