TRUSTED BY 100+ ENTREPRENEURS
TRUSTED BY 100+ ENTREPRENEURS
Limited cohort size
March 30 – Dec 30, 2026
Company Formation Included
Keep 100% ownership
Meet with mentors, experts & investors
Limited cohort size
March 30 – Dec 30, 2026
Company Formation Included
Keep 100% ownership
Meet with mentors, experts & investors
$150,000+ and 2 years for business theory you can’t apply.
Traditional business schools teach case studies and leadership frameworks – but they won’t teach you how to validate your idea, find your first customer, or build a marketing funnel that converts.
You’ll graduate with a credential and corporate connections. But without a business.
Give up 5-15% of your company (worth $60K+ in value) before you’ve even launched.
Startup accelerators want a polished MVP, proven traction, and the “right” kind of business. Most require you to relocate. All of them take equity.
You’ll get funding and connections – if you make it past their competitive application process. But you’ll give up ownership and control.
Education is free now. YouTube, courses, podcasts, there’s no shortage of information.
But execution is hard. And doing it alone is even harder.
Without structure, you’re spending more time researching than building. Without accountability, it’s easy to quit when it gets tough.
Some solo founders make it work eventually. But most burn out, lose motivation, or give up before they ever launch.
We are learning so much from Arjita and
the resources you are providing. With each session we come up with so many different ideas to pursue while also improving on things that we were already working on. The 1:1 are the best part of the entire program since we have Arjita’s complete attention with us and that itself is a huge knowledge pool we love to have access to.
Rhythm Kaur Gandhi
Founder, Fleet Regulators
The New Founder School journey has
been truly transformative for me. After meeting with Arjita, I feel confident that my search for the best business and life coach is complete. While I had numerous ideas, they lacked clarity. Joining the NFS Advantage cohort and participating in one-on-one coaching sessions with Arjita provided me with clear direction, motivation, resources, and an actionable execution plan. I highly recommend that new entrepreneurs begin their journey with NFS.
Chintan Shah
Founder, CS Talks
NFS has helped me learn a lot about
how businesses work and implement concepts into my business which in the real world MBA dint teach me.
Lekhana Satish
Founder & CEO, Storytelling by Data LLC
I’ve grown tremendously as a founder
compared to where I was 2 years ago. HerHeadquarters has also grown as a product, a team, with new investors because of the guidance of the program.
Carina Glover
Founder & CEO, HerHeadquarters
Rhythm Kaur Gandhi
Founder, Fleet Regulators
We are learning so much from Arjita and the resources you are providing. With each session we come up with so many different ideas to pursue while also improving on things that we were already working on. The 1:1 are the best part of the entire program since we have Arjita’s complete attention with us and that itself is a huge knowledge pool we love to have access to.
Chintan Shah
Founder, CS Talks
The New Founder School journey has been truly transformative for me. After meeting with Arjita, I feel confident that my search for the best business and life coach is complete. While I had numerous ideas, they lacked clarity. Joining the NFS Advantage cohort and participating in one-on-one coaching sessions with Arjita provided me with clear direction, motivation, resources, and an actionable execution plan. I highly recommend that new entrepreneurs begin their journey with NFS.
Lekhana Satish
Founder & CEO, Storytelling by Data LLC
NFS has helped me learn a lot about how businesses work and implement concepts into my business which in the real world MBA dint teach me.
Carina Glover
Founder & CEO, HerHeadquarters
I’ve grown tremendously as a founder compared to where I was 2 years ago. HerHeadquarters has also grown as a product, a team, with new investors because of the guidance of the program.
One that keeps you on track without taking your equity. One that gives you accountability without sacrificing flexibility. One where you never build alone.
The NFS Advantage Program is a 9-sprint cohort-based program where 40 aspiring entrepreneurs go from idea to launched business with real customers and real revenue.
All with structured accountability that keeps you on track every single week, using our proven Life-Sync Method.
You’ll keep 100% ownership, get hands-on mentorship from founders who’ve been where you are, and present your business at Demo Day in front of investors, experts, and mentors.
No equity required. No doing it alone. Just a structured system that ensures you finish what you start.
The NFS Advantage Program is a 9-sprint cohort-based program where 40 aspiring entrepreneurs go from idea to launched business with real customers and real revenue.
All with structured accountability that keeps you on track every single week, using our proven Life-Sync Method.
You’ll keep 100% ownership, get hands-on mentorship from founders who’ve been where you are, and present your business at Demo Day in front of investors, experts, and mentors.
No equity required. No doing it alone. Just a structured system that ensures you finish what you start.
Most programs give you information and hope you execute. We give you a system that makes sure you do.
The 9-Sprint Accountability System (powered by the Life-Sync Business Method):
Over 9 sprints, you’ll go from idea to launch business. Not because you got more information, but because we kept you on track every single week.
Most programs give you information and hope you execute. We give you a system that makes sure you do.
The 9-Sprint Accountability System (powered by the Life-Sync Business Method):
Over 9 sprints, you’ll go from idea to launch business. Not because you got more information, but because we kept you on track every single week.
Every month follows the same proven rhythm designed for founders with full-time jobs, families, and real lives. No guesswork. No falling behind. Just 10 hours/week with clear priorities every single week.
Then repeat. For 9 sprints. Until you’ve launched.
You have a business idea, but you’re not sure where to start. You’ve been thinking about this for months (or years).
You’re feeling:
What you need: Expert guidance, a clear roadmap, and someone to tell you “yes, your idea can become a real business – here’s how.”
You’re building your business while working full-time, and you need a system that works with your schedule. Or you have a prototype or MVP but no customers yet.
You’re feeling:
What you need: A flexible, proven framework that maximizes your limited time – and a community that understands what it’s like to build while working.
You’ve made a few sales, but it’s chaotic. You’re doing everything manually, and you need to build real systems to scale beyond hustle mode.
You’re feeling:
What you need: Strategic mentorship, operational systems, and a cohort of founders who’ll push you to level up.
What do all three of these founders have in common?
They need accountability, structure, and support to keep going. They can’t do this alone.
💡 Not quite ready? If you’re still validating your idea, check out our AI-Powered Idea Incubator first. Once you’ve validated your concept, we’d love to see you in the Advantage Program.
Forget piecing together scattered advice. We give you a proven framework to move from concept to company in 9 months.
Every sprint has a clear deliverable:
These are real business assets you’ll use to build and scale.
Unlike accelerators and incubators, The NFS Advantage Program doesn’t take a cut of your company.
The math is simple:
With NFS Advantage, you invest $4,500 and keep 100% of everything you build.
We don’t ask for equity. You don’t have to wait for investment.
We give you expert guidance to fast-track your business – on your terms.
Business isn’t built in a vacuum. You need real-world insights from people who have actually done it.
Here’s how it works:
Arjita Sethi – Award-winning entrepreneur and startup mentor. She’s been where you are, and she’ll guide you through the exact steps she used to build successful businesses. You’ll have monthly coworking sessions with Arjita where you can get direct feedback.
Expert Guest Faculty – Weekly live strategy sessions with experienced entrepreneurs:
Legal fundamentals and contracts
Marketing strategy and customer acquisition
PR and brand positioning
Fundraising and pitch development
Sales and revenue growth
Operations and systems
Unlike other programs, we don’t just teach you about business structure – we help you actually form your company.
By the end of Month 3, you’ll have:
✓ Your legal business entity – Formed through Lexie AI, a streamlined company formation platform
✓ Legal 101 training – Master contracts, agreements, and IP protection so you don’t make expensive legal mistakes
✓ Brand protection guidance – Learn how to protect your brand name, logo, and intellectual property
✓ Accounting setup – Get your financial systems and tracking in place from day one
Most founders waste months figuring this out on their own – or pay thousands to lawyers and accountants. You’ll have it done in Month 3.
Your 9-month journey culminates on December 4, 2026 at our in-person Demo Day in the San Francisco Bay Area.
This is your moment to:
Get feedback from real investors and experts – Whether you’re raising funding or building a profitable business, present your vision and get validation from people who’ve built successful companies
Network with industry leaders – Connect with successful entrepreneurs, media, and potential collaborators who can open doors
Celebrate with your cohort – You built your business alongside 40 founders who pushed you to keep going
Graduate with clarity – Leave with feedback, connections, and a 100-day action plan for your next phase
Other programs teach you what to do. We show you how to do it – then make sure you actually get it done.
Our execution-driven approach works:
Monthly sprint structure – Each month follows a proven cycle: Learn → Clarify → Implement → Submit. You’re building in real-time.
Accountability built in – You’ll be matched with an accountability partner from day one, to keep you on track and moving forward.
Milestone substitution – If you’ve already completed a milestone outside of our sessions, you get credit.
Limited to 40 founders – Small cohort size means personalized attention and direct support when you need it.
Why pay $150K+ for an MBA or give up 5-15% equity to an incubator when you can build, launch, and scale for $4,500 -and keep 100% of your business?
The NFS Advantage Program gives you the structure of an MBA, the outcome of an incubator, the flexibility to build on your own terms, and the accountability to actually get it done.
Early bird pricing: Save $450 when you pay in full
Most programs overwhelm you with everything at once. The NFS Advantage Framework is different: we’ve broken down the entire journey into three clear phases, each with specific monthly milestones.
By the end of each month, you’ll know exactly what you’ve accomplished – and exactly what comes next. Because we kept you on track every single week
ALIGN | Months 1-3 Lay the foundation for everything you’ll build
ALIGN | Months 1-3 Lay the foundation for everything you’ll build
What you’ll do:
By the end of Month 1, you’ll have:
✅ A validated business idea with clear problem-solution fit
✅ An accountability partner to support your journey
✅ Clarity on your first 90 days
What you’ll do:
By the end of Month 2, you’ll have:
✅ A testable product or service offering
✅ A validated pricing strategy
✅ Clear understanding of your target customer
What you’ll do:
By the end of Month 3, you’ll have:
✅ A legally registered business entity with proper structure
✅ Financial systems in place for tracking revenue and expenses
✅ Legal templates for contracts and client agreements
🎯 Phase 1 Milestone: By the end of Month 3, you’re not just “thinking about” starting a business anymore. You have a legally registered company, a validated offer, and the systems to start building revenue
BUILD | Months 4-6 Create your brand, build your funnel, and launch
🎯 Phase 1 Milestone: By the end of Month 3, you’re not just “thinking about” starting a business anymore. You have a legally registered company, a validated offer, and the systems to start building revenue
BUILD | Months 4-6 Create your brand, build your funnel, and launch
What you’ll do:
By the end of Month 4, you’ll have:
✅ A complete brand identity (visual and verbal)
✅ A live, professional website
✅ A business plan that guides your growth
What you’ll do:
By the end of Month 5, you’ll have:
✅ A complete launch plan with clear tactics
✅ Marketing funnels ready to activate
✅ Content calendar and distribution strategy
What you’ll do:
By the end of Month 6, you’ll have:
✅ A launched business with real customers
✅ Initial revenue or beta feedback
✅ Active marketing and sales systems
🚀 Phase 2 Milestone: You’re no longer building in private. You have a live business, real customers, and revenue coming in. Now it’s time to optimize and prepare for growth.
SCALE | Months 7-9 Optimize, pitch, and prepare for growth
🚀 Phase 2 Milestone: You’re no longer building in private. You have a live business, real customers, and revenue coming in. Now it’s time to optimize and prepare for growth.
SCALE | Months 7-9 Optimize, pitch, and prepare for growth
What you’ll do:
By the end of Month 7, you’ll have:
✅ Optimized marketing and sales systems based on real data
✅ Scalable lead generation processes
✅ A strategy for your next growth phase
What you’ll do:
By the end of Month 8, you’ll have: ✅ A polished, investor-ready pitch deck ✅ Confidence in your presentation skills ✅ Prepared answers for common investor questions
What you’ll do:
By the end of Month 9, you’ll have: ✅ Pitched your business to real investors at Demo Day ✅ Made valuable connections that can accelerate your growth ✅ A clear roadmap for your next 100 days and beyond
🏆 Program Completion: By graduation, you’re not just a founder with an idea – you’re a founder with a launched business, real customers, investor exposure, and a clear path forward. This is just the beginning
🏆 Program Completion: By graduation, you’re not just a founder with an idea – you’re a founder with a launched business, real customers, investor exposure, and a clear path forward. This is just the beginning
These are the doubts and fears our founders had before joining The NFS Advantage:
💭 “I have an idea, but I don’t know where to start.”
💭 “I feel stuck and overwhelmed with so much conflicting advice online.”
💭 “I don’t have the network or mentorship I need to make this real.”
💭 “I want to start a business, but I’m afraid of failing.”
💭 “I don’t even have a legal business entity.”
💭 “I’m working full-time – I don’t know if I have time to build a business.”
This is what transformation looks like – in our founders’ own words:
✅ “I finally have a clear roadmap, and I’m executing step by step.”
✅ “I’m making real progress with expert mentorship and accountability that keeps me on track.”
✅ “I have a community of 40 founders who understand my journey and push me to level up.”
✅ “I’ve built something I’m genuinely proud of, and I know exactly what to do next.”
✅ “I have a real, legally registered company with paying customers.”
✅ “I pitched to real investors at Demo Day – something I never imagined I’d be doing 9 months ago.”
Not just dreaming about your business, but building it. Not just planning, but launching. Not just hoping, but pitching to real investors.
The only difference between “Before” and “After”? Taking action today.
90%+ of founders launch their business within the program
85%+ of alumni businesses still operating 12 months post-graduation
90% of graduates created a new revenue stream in the first year
Arjita Sethi is an award-winning entrepreneur and startup mentor who has built multiple successful businesses and helped hundreds of founders launch theirs.
Why founders trust Arjita:
The NFS Advantage Program isn’t taught by out-of-touch professors or consultants who’ve never built a business. Every mentor has real entrepreneurial experience. Every strategy has been tested. Every framework has produced real results.
“Built by entrepreneurs, for entrepreneurs.”
Arjita Sethi is an award-winning entrepreneur and startup mentor who has built multiple successful businesses and helped hundreds of founders launch theirs.
Why founders trust Arjita:
The NFS Advantage Program isn’t taught by out-of-touch professors or consultants who’ve never built a business. Every mentor has real entrepreneurial experience. Every strategy has been tested. Every framework has produced real results.
“Built by entrepreneurs, for entrepreneurs.”
✅ Founded by an award-winning entrepreneur & startup mentor
✅ Every mentor has real business experience (not just theory)
✅ Backed by a strong community of entrepreneurs, investors, and experts
✅ Designed with insights from top accelerators, startup programs, and business schools – without the debt or equity requirements
✅ 90%+ business launch rate within the program
✅ 85%+ of alumni businesses are still operating 12 months post-graduation
✅ Founded by an award-winning entrepreneur & startup mentor
✅ Every mentor has real business experience (not just theory)
✅ Backed by a strong community of entrepreneurs, investors, and experts
✅ Designed with insights from top accelerators, startup programs, and business schools – without the debt or equity requirements
✅ 90%+ business launch rate within the program
✅ 85%+ of alumni businesses are still operating 12 months post-graduation
What’s Included:
✅ Your founder partner for bi-weekly accountability
✅ 9-sprint LEARN → CLARIFY → IMPLEMENT → SUBMIT system
✅ Weekly coworking with Arjita (Tuesdays 10 am -12 pm PT)
✅ Office hours with Arjita (Tuesdays 11 am -12 pm PT)
✅ Expert office hours (2-3 per month: legal, marketing, PR, fundraising, sales)
✅ Monthly submissions (real business assets, real deadlines)
✅ Company formation through Lexie AI ($499 value included)
✅ Demo Day presentation (Dec 4, 2026, in the SF Bay Area)
✅ Lifetime access to the NFS founder network
✅ 100% ownership—zero equity required
Applications close March 27, 2026
Program starts March 30, 2026
No application fee
Response within 48 hours
We get it – $4,500 is a significant investment. Here’s how to think about it:
Compare the alternatives:
Payment plans available: $950/month means you can start building without a huge upfront cost.
What you’re really investing in: A legally formed company ($499 value included), 9 months of expert mentorship, investor connections at Demo Day, and a launched business with real customers – not just more information.
If you’re serious about starting a business, this is the fastest, most cost-effective way to do it right.
Yes. This program is designed for people building while working.
Here’s how it works:
Most of our founders complete the program while working full-time. The key is consistency, not huge time blocks.
Yes! That’s exactly who this program is for.
Unlike accelerators that require an MVP, we welcome idea-stage founders. Month 1 is dedicated to validating your idea, and we’ll help you refine it from there.
You don’t need:
You DO need:
This program is for THREE types of founders:
‘I have an idea but haven’t started’ – You’ve been thinking about this for months (or years). You don’t know where to start. You’re scared to waste time building the wrong thing.
‘I’ve started but I’m stuck’ – You have a prototype or MVP but no customers. You’ve built something but don’t know how to market it. You’re spinning your wheels.
‘I have some traction but no system’ – You’ve made a few sales but it’s chaotic. You’re doing everything manually. You need real systems to scale.
What all three have in common: They need accountability, structure, and support to keep going. They can’t do this alone.
Three key differences:
Plus: Company formation is included ($499 value), and you’ll pitch to real investors at Demo Day.
Yes, pitching at Demo Day is part of the program – and we prepare you for it.
What Demo Day is:
How we prepare you:
Whether you’re seeking funding or building a bootstrapped business, pitching is a valuable skill – and the investor connections can open doors regardless of your path.
Program Start: March 30, 2026 Program End: December 30, 2026 Demo Day: December 4, 2026 (in San Francisco Bay Area)
The program is 9 months with a clear roadmap:
Application deadline: March 27, 2026
40 founders maximum.
We intentionally keep the cohort small so you get:
Each founder is also paired with an accountability partner throughout the cohort to help you stay on track. Larger programs can’t provide this level of support.
No. Zero equity. You keep 100% of everything you build.
We’re not an incubator or accelerator. We don’t take a cut of your company. You pay $4,500 for the program, and that’s it – no hidden fees, no equity requirements, no strings attached.
Your business is yours.
We don’t offer refunds for the program. If you have questions about this, please email us at
Your founder partner is another founder in your cohort who becomes your accountability peer for the entire program.
Here’s how it works:
This isn’t a friend casually checking in. It’s structured, scheduled, and serious. Your partner knows your goals and will ask if you hit them.
We’ve made founder partners mandatory because accountability works. When you have someone expecting you to show up and deliver, you’re far more likely to follow through.
