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Transform Your Ideas into Viable Businesses!

Our free LIVE Idea Incubator is designed to empower aspiring entrepreneurs like you to refine their ideas and set a solid foundation for success. It’s not just another course—it’s an opportunity to engage with me and a community of fellow entrepreneurs, creating meaningful connections and support as you navigate your entrepreneurial journey. Applications officially open on October 22nd, 2024. For this cohort, there will only be 20 spots available! 

Apply Here
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“It’s never going to be perfect, so don’t wait and get your hands dirty right away.” - Arjita

We begin November 6th, 2024.

Have a business idea you can’t get out of your head?

One that gives you that heavy feeling in your gut that this could be your opportunity to leave your demanding job, your opportunity to build your future on your own terms.

There’s a reason for that feeling, and I think you know it. 

You just need to know what to do now and you need it to be simple and to work.

Apply Here
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Meet Your Host & Mentor

Hi, I’m Arjita Sethi! I am a serial entrepreneur determined to make education and entrepreneurship more equitable. I started my first startup at 16.

I’ve had the privilege of impacting over 50,000 people across 40 countries and sitting on the advisory board of The NASDAQ Entrepreneurial Center.

I teach entrepreneurship at Hult International Business School and San Francisco State University. For my work in education and social entrepreneurship, I received the Alien of Extraordinary Ability visa in the US.

I’ve worked with Google’s Women Tech Makers to support women in technology across continents. I’m a TEDx speaker and angel investor and have been featured on Forbes, Business Insider, Better India, and Economic Times.

I share all of this to say I have the qualifications to help you on your journey. Every Entrepreneur in the world started with an idea that flourished into a business, and I’m here to help you do the same for free.

At New Founder School, I help founders with their launch strategy, user-driven marketing, business models, and fundraising preparation.

I can’t wait to hear about your idea inside The LIVE Idea Incubator.

Apply here

Welcome To The Live Idea Incubator

Here's What you Have To Look Forward To

Unlike your standard course, this hybrid program is a blend of live sessions, self-paced learning, and tailored resources that empower you to take swift action. With engaging live discussions, hands-on exercises, and a supportive community, you’ll immerse yourself in the core principles of entrepreneurship. Here’s a glimpse of what awaits you:

Week 1:Defining Your Business Idea & Conducting Market Research

November 4th to the 8th.

In our first week, you'll focus on refining your business idea through live sessions that cover ideation techniques and market research.

Learn to identify your target audience and analyze competitors, using practical exercises to gather valuable insights. You’ll also kickstart your brand story and visual identity with self-paced lessons, setting a strong foundation for your business.

Week 2: Validating Your Idea and Creating a Proof of Concept

November 11th to the 15th.

Week two centers on validation! You’ll identify potential customers and conduct insightful interviews to gather feedback on your concept.

Through guided exercises, you’ll build customer personas and prototype your product or service. Live sessions will help you gather user feedback and prepare for your Minimum Viable Product (MVP) launch, ensuring your idea is market-ready.

Week 3: Building a Business Model and Finalizing Your Strategy

November 18th to the 22nd.

In the final week, we’ll focus on crafting a sustainable business model and revenue streams.

You’ll explore various business models and design your revenue model and pricing strategy through practical exercises.

By the end of this week, you'll have a clear framework for your business, empowering you to confidently navigate the entrepreneurial landscape.

Apply here

What students are saying

“During the year that we worked together, she helped me evolve in so many ways as a founder and CEO.

She helped me define my responsibilities as a CEO, which allowed me to better lead, delegate, and prioritize.

Through her guidance, I was able to hire my first full-time managerial team, develop my maternity leave plan that included ensuring my team was properly prepared to handle my absence and still thrive, and most impactful, I was able to secure a 6-figure investment from a VC fund.

Arjita was (and still is) invested in both HerHeadquarters success and my personal success as a founder, a woman, a mom, and a wife. She has a been a force in my life and an ally I will forever be grateful for.”
Carina Glover
CEO HerHeadquarters
“Arjita was my startup mentor when I was at the idea phase of The Immigrant Academy. Her expertise as an Immigrant woman who built and scaled multiple startups is what drew me toward her.

Over a span of 12 months we created the strategy for building the right product-market fit and getting to a revenue stage.

Building an ed tech platform platform while balancing my 9 to 5 job was not easy if it weren't for Arjita's advise and guidance.

As a first time founder, she was pivotal in building the brand story and also helped me prepare for the first national pitch competition where I won from the South East region.

I highly recommend Arjita as a mentor and 100% vouch for the power of mentoring."
Anjali Nair
CEO The Immigrant Academy
Ready? Apply here

It Will Never Be Perfect, So Start Now!

				
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New Founder School is the first borderless startup school that helps new founders test, build and launch their startup ideas.

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