In this 2 hours lecture, Atul Minocha will take you through the basics of startup marketing, how to evaluate and measure the results of your marketing, and finally how to make a compelling strategy for your product/service launch.

About the Faculty:

Atul Minocha is a partner at Chief Outsiders, a national marketing consulting firm that helps
CEOs accelerate growth. With experience in startups and Fortune 500 companies like
Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and
healthcare to industrial goods, technology, and SaaS. Atul loves to work on business growth
problems that have been stewing for some time.
He has been teaching marketing courses at the graduate level for 13 years. He is currently
Professor of Practice at Hult International Business School at their San Francisco, Dubai and
London campuses.
He recently published a marketing guide for CEOs titled Lies, Damned Lies, and Marketing. An
Amazon bestseller in multiple categories, it has also been named by Forbes as the #1 book to
read for “entrepreneurial success”.
Atul is also an active member of Sierra Angels at Lake Tahoe, Nevada. He serves on its
Executive Committee as well as the Screening Committee. As an active member, he has
invested in/or mentored over 70 companies since 2010.
He has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an
MBA from Yale University.