About the Faculty: Arjita Sethi is the founder of New Founder School. She has coached over 800 founders and supported them in launching their business ideas. She is a serial entrepreneur and started her first social business at 16 in India. Se currently lives in silicon valley and is a professor at Hult International Business School and San Francisco State University. She also sits on the advisory board of NASDAQ's Entrepreneurial Center. This lesson is for you if:

• You are launching your business/startup for the first time.
• You are looking for the first step in building your offering.
• You want to understand your user and the entrepreneurial ecosystem better.