Reading Library
Explore all of our reading material for all your business inspiration and tips.
20 accounts to follow on Instagram if you are an aspiring founder
If you are an aspiring founder, chances are you heard a motivational story or found a problem to solve. So now you’re thinking wait, how
Three Steps To Find a Clear Startup Idea
About our Faculty: Arjita is a harry potter fan & a serial entrepreneur determined to make education and entrepreneurship a more equitable place. She started
15 Twitter accounts every founder must follow.
If you are an aspiring founder, chances are you heard a motivational story or found a problem to solve. So now you’re thinking wait, how
Product Growth for Startups
Basic questions: Arjita’s Question: Let’s get started. Let’s start with the basics, when in a founder’s life is product growth important? Anshul’s Answer: So product
Find the right influencer for your business
The word is already out! Instagram has 1 billion monthly active users. Yes, you heard that right. And, almost half of those are coming to Instagram every day. In growth marketing, the rule of thumb is: “GET THE EYEBALLS TO YOUR PRODUCT”. But I tried something else, I tried to go to a channel where the eyeballs already were A.K.A Instagram.
Building Customer Profile: Who is your customer?
As a founder, I’m sure you have spent almost 98% of your time either thinking about this question or answering this question in investor meetings. And yet it is one of the most difficult questions to have a response for. In fact, most startups have a great idea and build magical solutions but just don’t know who their user is?
