If you are an aspiring founder, chances are you heard a motivational story or found a problem to solve. So now you’re thinking wait, how

About our Faculty: Arjita is a harry potter fan & a serial entrepreneur determined to make education and entrepreneurship a more equitable place. She started

Basic questions: Arjita’s Question: Let’s get started. Let’s start with the basics, when in a founder’s life is product growth important? Anshul’s Answer: So product

The word is already out! Instagram has 1 billion monthly active users. Yes, you heard that right. And, almost half of those are coming to Instagram every day. In growth marketing, the rule of thumb is: “GET THE EYEBALLS TO YOUR PRODUCT”. But I tried something else, I tried to go to a channel where the eyeballs already were A.K.A Instagram.

As a founder, I’m sure you have spent almost 98% of your time either thinking about this question or answering this question in investor meetings. And yet it is one of the most difficult questions to have a response for. In fact, most startups have a great idea and build magical solutions but just don’t know who their user is?